How to Best Promotion Business on the Internet: Choose a PPC ad or Create Articles?

In December last year, I had published a post titled SEO or PPC Best Promotion Techniques? I want to share this time is similar but not identical, which is trying to compare which one is better between the PPC ads to the content of the article as a contributor to traffic for your Internet business website.
If the article comparing SEO with PPC that time, about SEO leads to the general, while we compare this time to focus more again that is comparing the PPC with the article. As we know, making the article is very important to generate traffic is natural / organic from search engines.
But do not let your curiosity, we just discussed where the best way: Using a PPC ad or make an article?
Before discussing which one is best, where we discuss a more comfortable first. When it comes to delicious of course depends on you. Because each has advantages.
Make delicious article you created the article can be your own. However the downside, you need time to make it. For some people it may also be felt not easy to write. If you feel included so, please read the 7 tips to make your blog content.
Meanwhile, if using PPC advertising, we need to spend to pay for ads that we install. Delicious but you do not need to do anything else. And surely traffic will flow to a website or blog of your Internet business.
Each has its advantages, also disadvantages. But about which one is more effective?
Speaking of effective or promotion, to do with two things. The first time, both with great results obtained.
With time means how fast the time needed to reap the results. If the relationship with time, a winning PPC ad. Because the ads contain a link to your website directly on the front page of search engines or directly spread on various websites / blogs advertising publishers. Moderate if you use the articles, take a relatively long time. Especially for new blogs that need to process first acquaintance with the search engines.
Moderate relationship with the outcome, this needs to be done in advance of testing, and may be different between those results. But certainly, anyone want to be the result of its Internet business.
Well, about these results is easier if the measurement is done with the PPC. Moderate if you use the article, could have actually, but need a more complex level of analysis.
In short, if you are just starting an Internet business, I recommend starting with the PPC. When you are doing PPC campaign through it, count also the level of effectiveness. While you are using a PPC campaign, began to make article marketing to support your campaign.
If in the opinion and experience how? Choose advertise on PPC or write an article?